Landy vs Leadpages: Done-For-You Expert Landing Pages vs DIY Template Builder

The Real Difference: Templates vs Custom Expertise

Leadpages has built a successful business on the promise of "easy" landing pages. With 200+ templates and a drag-and-drop builder, they make it simple to create pages that look professional. But there's a critical gap between "looking professional" and "converting professionally."

The templates Leadpages provides are used by thousands of businesses. Your competitors might be using the exact same layout. More importantly, these templates are designed to look good—not necessarily to convert your specific audience.

Why Template-Based Landing Pages Often Underperform

• Generic layouts designed to work "okay" for everyone, optimized for no one
• No copywriting guidance means your message may not resonate
• Cognitive overload from too many options leads to poor design decisions
• Template fatigue as visitors recognize the same layouts across the web

The Landy Approach: Expertise Applied to Your Goals

Every Landy landing page starts with understanding your business, audience, and conversion goals. Our designers then craft a custom page using proven conversion principles—not just pretty templates.

When Leadpages Makes More Sense

Leadpages is a solid choice if your situation matches these criteria:

• You need many landing pages (10+) and have the time to build them
• You have in-house design/marketing expertise to optimize templates
• You want to A/B test extensively and iterate quickly yourself
• Budget allows ongoing subscription with your expected volume
• You prefer full control over every element and enjoy the process

However, if you need one to five high-performing landing pages and value your time, Landy delivers better ROI with zero effort on your part.

3-Year Cost Analysis: The Numbers Don't Lie

Let's calculate the true cost over three years for a typical business needing 2-3 landing pages:

• Landy (3 pages): $897 total (one-time) + your time: 0 hours
• Leadpages Standard: $1,332 ($37/mo × 36) + your time: 30-60 hours
• Leadpages Pro: $2,844 ($79/mo × 36) + your time: 30-60 hours

Even at modest hourly rates, the time investment for DIY adds significant hidden costs. At $50/hour, 40 hours of template work equals $2,000 in opportunity cost.